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Visual representations of women in the Vogue fashion magazine
Tomaníček, Michal ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis "The Visual Representation of Women in Vogue" examines the changes in the portrayal of women in Vogue over time, comparing this phenomenon across three global editions of the magazine - the domestic version of Vogue CS, the original American version of Vogue U.S. and one of the most important and oldest Vogue editions in Europe, Vogue Italia. The thesis consists of a theoretical and a practical part. Theoretical part of this thesis is divided into four units that precede the actual research. The first one is dedicated to fashion magazines from the perspective of media type, the second one maps the origin, development and present of Vogue magazine, the third part is dedicated to the evolution of the media portrayal of women in the context of time, social situation and culture based on feminist theories and historical trends, the last category then focuses on fashion photography as a visual medium, which is the focus of the research. The practical part examines the issues of the world editions of Vogue magazine within the same time frame (1 year) in the context of the current times, but also in the context of historical developments (i.e. 2020, 2000 and 1980). This part of the thesis provides an introduction to the evolution of the portrayal of women within the different editions of the magazine,...
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FASHION PHOTOGRAPHY AND ITS CURRENT POSIOTION IN MEDIA AND ADVERTISING
Mikešová, Kateřina ; Lábová, Alena (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis Fashion photography and its current position in media and advertising examines the role of fashion stories (fashion editorials) in relation with the lifestyle magazines they are published in, regarding the role photographers who are responsible for the fashion stories and the fact whether the advertisement in particular magazine issue is related to the content of the fashion story. The analytical part of the thesis is based on the specific example of three lifestyle magazines in the Czech Republic - Elle, Dolce Vita and proc ne?! and on the work of four photographers that publish the most in these magazines - Anna Mrazek Kovacic, Standa Merhout and pairs Stepanka Stein & Salim Issa, Rene & Radka. It is subdivided into three units. The first examines the role of fashion stories in media, define the parameters on the basis of which a quality of a fashion story can be specified. The second analyzes the relation between fashion stories and advertisement on the example of brands that advertise in the magazines in comparison to the brands that are used in the fashion stories. The third analyzes the photographic style of the authors of fashion stories and examines how it is affected by the requirements of the client's order.
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Semiotic analysis of cover photographs in Vogue magazine international editions
Čápová, Tereza ; Silverio, Robert (advisor) ; Lábová, Sandra (referee)
The central theme of the diploma thesis is fashion photography on the cover pages of Vogue magazine international editions. In the empirical section, the author uses a combination of quantitative content analysis and qualitative semiotic analysis based on the concept of the French semiotics Roland Barthes. The quantitative section of the analysis works with a sample of 87 photographs, from which 8 images are later selected for the semiotic part. At the denotative level, the analysis looks for common and different signs of individual editions. At the level of the connoted image, the author tries to decode the contained signs and their meanings. The semiotic analysis traces linguistic messages, the narrative, the paradigmatic and syntagmatic arrangement of photography, or the presence of national identity. Part of the work is also a theoretical section dedicated to fashion magazines and changes in the aesthetics of fashion photography. This part contains an excursion into the history and present of fashion photography and presents prominent personalities in the field. In the theoretical part, the author defines the terms that form the ground for empirical research. At the end of the work, the results of the analysis and their interpretation are presented.
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Gender representation in photography of new wave of a female gaze
Rosůlková, Magdaléna ; Hrůzová, Andrea (advisor) ; Krobová, Tereza (referee)
The aim of this work is the qualitative analysis of the new wave of female gaze photographers with a comparison of the female gaze pioneers. For this purpose, there were used photographs by Arvida Byström, Petra Collins, Harley Weir, and Cindy Sherman, Nan Goldin, Corinne Day, which were published in fashion magazines such as Vogue, Harper's Bazaar, i-D, Dazed, and Vice. The theoretical part examined how female identity has been shaped by western culture and dominant ideology, and how patriarchy paradigm has influenced the visual representation of women in art, pop culture, and advertisement. It is shown through key feminist concepts including Simone De Beauvoir, Betty Friedan, Judith Butler, John Berger, Laura Mulvey, theory of young girl, gagafeminism, and xenofeminism. The second part of the thesis is dedicated to social semiotics analysis of each photograph and the results of this research, which show changes of topics in the female gaze content and the shift to social media-related topics and the virtual representation of women. The work could enrich further research in the field of feminist aesthetics, fashion journalism, photography, advertisement, and social media.
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Photographic strategy of American Apparel
Červenka, Jan ; Láb, Filip (advisor) ; Štefaniková, Sandra (referee)
The aim of this thesis is to analyse American Apparel's photographical strategies and its advertising tendencies in the years 2011 - 2015. In the theoretical part of this thesis, the text will cover the principals of advertising photography and will briefly describe the history of fashion photography. Also it will mention the work of famous photographers who have worked with atypical visual methods in the past. This thesis will also describe the beginnings and the story of American Apparel and its founder Dov Charney. Based on the work of Roland Barthes and visual methods described in the book Metody výzkumu médií by Trampota and Vojtěchovská, the author will use his theoretical knowledge and analyse the photographs used in American Apparel's advertising. The key result of this thesis is a qualitative analysis based on the text Rhetoric Of The Image by Roland Barthes. Powered by TCPDF (www.tcpdf.org)
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Potography and Fashion: formation of Empty Image
Mikešová, Kateřina ; Fišerová, Michaela (advisor) ; Řehořová, Irena (referee)
The thesis Photography and fashion: formation of Empty Image explores the phenomenon of fashion photography as it appears in lifestyle magazines. The hypothesis of this study is that the current fashion photography uses creative painting techniques, which denies the key idea about photography - that photography mirrors reality - but in the same time photography recipients are expected to believe this idea. This leads us to the assumption that fashion misuses photography. Fashion Photography, by constant repetition and displaying identical objects that in reality don't exist, which only refer to an indefinite referent gives rise to an empty image with no meaning. Powered by TCPDF (www.tcpdf.org)
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